Doing it for Le Kid
Great new pop band? No Le Kidding!
Le Kid are goat-ing to be huge
This is Le Kid. There are five of them (judging by the promo shot), but for the video they seem to have foregrounded the two photogenic girls and relegated the others to the odd cutaway and crowd shot. Poor old others. We're sure Jim Corr has a support group they could join.
Here is said video, for their single 'Mercy Mercy'. Don't panic: it has nothing to do with that Welsh bint.
Le Kid are Swedish (like Robyn, excellent healthcare and Anders Limpar) and several of them are writers and producers who're behind hits for the likes of Alcazar, Bodies Without Organs and Agnes. They now appear to be 'cutting out the middleman' and making a fair fist of recording and performing everything themselves. This is not unlike the also excellent Miike Snow, so we only need one more lot of producers-turned-performers before the media can call it 'a movement' and write lots of pointless editorial about it.
Anyway, they are very good indeed we're sure you'll agree.
!!BONUS COMPETITION!! The first person to point out the passing resemblance to (i.e. complete and utter steal from) a certain Girls Aloud song wins nothing at all. All's fair in pop and war, and we're sure the sodding Beatles nicked stuff from time to time.
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